In jewelry, as with all fashion, women have an intuition and a sense of what works for them. By this rationale, when three multi-generational women converge on a daily basis to collaborate on a jewelry collection, a guarantee is ensured that the jewels will befit the tastes of any woman. This is indeed the case for Anita Gumuchian and her two daughters, Myriam and Patricia, who together comprise the renowned family brand, Gumuchian. The company has been designing and producing fine, wearable jewelry, from everyday wear and bridal to exquisite high fashion creations, for today’s modern woman for over 40 years.
The Gumuchian family has been in the jewelry business for four centuries, originally beginning in Istanbul, with stints in Antwep and Geneva. Anita Gumuchian, a designer and expert in colored stone acquisitions, began work on a formal collection in New York in the mid seventies and the brand we know and love today was born. Her goal was to bring the elegance and refinement of European style jewelry to the United States. Daughters Myriam and Patricia joined their mother in the family business as Sales & Marketing President and Product Development and Manufacturing President respectively.
The Gumuchian women pride themselves on designing jewelry with a woman’s intuition. The design process itself always considers the unique aspects of womanhood before any collection is finalized; each piece is crafted to feel just right on a woman’s neck, ears, finger or wrist. Earrings are not overly heavy, necklaces do not flip and twist and clasps are designed to be invisible. This guiding philosophy is such an innate and integral aspect of the business that the brand’s tagline asserts it perfectly, ‘Jewelry Designed by Women, for Women’.
As for design inspiration, the Gumuchian women always have their fingers on the pulse. Paying close attention to high fashion and global trends, as well as incorporating the influences of nature and architecture, Gumuchian offers a sophisticated and chic product with broad appeal and versatility; crucial elements to a timeless piece of jewelry.
The latest designs, four new motifs added to the Lady G collection, capture the essence of the brand’s design philosophy completely. Light and airy, with a day to night flexibility, it is a collection that any woman can wear, on any number of occasions. The four motifs ensure something for everyone with DAISY epitomizing youthful innocence, LOTUS channeling the mysterious Eastern flower of purity and enlightenment, KELLY symbolizing the optimism and charm of the four-leaf clover and SOFIA elegantly drawing from architectural structures and stained glass windows. Each motif is available in white and yellow gold, with the option for single diamond or pave diamond accenting, at a retail price ranging from $1000 to $20,000. With such versatility in style, endless mixing, matching and layering possibilities and a palatable price point, we can’t think of a better collection to illustrate all that is truly Lady G and truly Gumuchian.
